Search Engine Optimization (SEO) is a set of practices and techniques aimed at improving a website’s visibility and ranking in search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website by enhancing its relevance, authority, and user experience. SEO involves various strategies such as keyword research, content optimization, technical optimizations, and link building. By aligning website content with the queries and intent of users, optimizing technical aspects for search engine crawlers, and building quality backlinks, SEO aims to improve a website’s position in search engine rankings, thereby driving more targeted traffic and potential customers. SEO is an ongoing process that requires continual monitoring, analysis, and adaptation to changes in search engine algorithms and user behavior
SERP (Search Engine Result Page )
. A query is a word or string of words that a user type into the search box on a search engine .
.The page that search engine shows as result of a query is called /Search Engine Result Pages .
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